Instant Cash Loans

Instant Cash Loans – A lot is made of the speed of getting cash into your account by many short term payday lenders in the UK.  But, how relevant or important is this for the users of such loans?


instant cash loansA recent survey by revealed that nearly 65% of all applicants for short term payday loans don’t take any notice of the ‘speed’ claims made by these companies, but rate getting their hands on some instant cash from reliable and responsible lenders as relatively more important.


Speed Claims


A number of payday loan providers claim that they can process applications and transfer the money into your bank account in ’15 Minutes’!  This is a fantastic marketing slogan that they seem to think is getting borrowers excited and attracted to their site.



But, the survey by indicates that these claims aren’t seen as critical when people are comparing payday lenders and eventually choose the provider.


Best Payday Loan Rates


However, borrowers do compare the payday lender’s interest rates (APRs) in order to get the lowest rate (APR) for their instant cash loan.



The survey also showed that nearly 35% of the applicants didn’t regard the best interest rates available in the market as important when choosing the lender, but would select the company based on the ‘advertised’ speed of receiving the money into their bank account.



So, whether you’re after an instant cash loan, quick payday loan or fast short term loan, will find the best lender to meet your time criteria and the lowest interest rates available.


Reasons for a Loan Application


The main reason, found by the survey, for making a payday loan application was that 60% of borrowers have an urgent need for instant cash to pay for an emergency, e.g. car or boiler repair, as the money in their bank account is needed for various direct debits and standing orders.  They also stated that they would make certain cutbacks the following month to find the money to repay the loan on time.  At least 20% mentioned the use of ‘rolling over’ the loan to the following month and 5% stated that it was sometimes necessary to do this 3 – 4 times for the same loan.  The rolling over of payday loans is a very expensive option and is not recommended by most of the trusted providers, as the original loan amount can quickly escalate to a very large figure.



Some people, approximately 10%, would borrow a payday loan instead of asking for a bank account overdraft or use their credit card, since they find a quick loan much more ‘convenient’ than applying for a mainstream unsecured loan from a bank, going overdrawn or spending on their credit card.


The Future


The majority of the big players, e.g. Wonga, PaydayUK, Quick Quid or Payday Express will more than likely become part of the ‘mainstream’ lending market in due course, especially as a result of the changes in legislation being introduced in 2014 to put more controls on the short term payday loan sector.



It could even be possible that some of the mainstream lenders will takeover the best and largest payday lenders to capture yet another lucrative market, as they have recognised that a good proportion of payday loan users are low risk individuals looking for instant cash loans instead of the longwinded applications needed by the high street banks.




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